Topic
Deliverability
21 articles on deliverability.
What Is an SMTP Relay and When Do You Need One?
An SMTP relay sends email on behalf of your apps and devices. Here's what it is, how it differs from a normal mailbox, and when your business needs one.
Why Your Emails Go to Spam (and How to Fix It)
Legitimate business email landing in spam is usually fixable. Here are the most common reasons it happens and a practical checklist to get back to the inbox.
Transactional vs Marketing Email: What's the Difference?
Transactional and marketing emails serve very different purposes - and mixing them can hurt deliverability. Here's the difference and how to handle each correctly.
How to Check If Your Email Domain Is Blacklisted
If your business email is suddenly bouncing or landing in spam, your domain or IP may be blacklisted. Here's how to check, why it happens, and how to get removed.
DMARC Policy Explained: none vs quarantine vs reject
What the three DMARC policies mean - p=none, p=quarantine and p=reject - and how to move through them safely to stop spoofing without blocking your own email.
What Is a Backup MX (Secondary MX) and Do You Need It?
A backup MX catches your email if your primary mail server is unreachable. Here's how secondary MX records work, the pros and cons, and whether your business needs one.
How to Reduce Email Spam Complaints
Spam complaints quietly wreck your sender reputation and deliverability. Here's what causes them and practical steps to keep complaints low and your mail in the inbox.
Shared vs Dedicated IP for Business Email
Should your business email send from a shared IP or a dedicated one? Here's how each affects deliverability and reputation, and which is right for you.
What Is a Subdomain, and Should You Use One for Email?
Subdomains explained - what they are, how they differ from your main domain, and whether you should send business or marketing email from a subdomain.
How to Warm Up a New Email Domain for Better Deliverability
Sending from a new domain? Learn how to warm it up gradually so your business email builds sender reputation and lands in the inbox instead of spam.
How to Send Bulk Email Without Landing in Spam
Sending to a large list without hurting your reputation takes the right setup and habits. Here's a practical guide to bulk email that reaches the inbox.
What Is Greylisting in Email? A Simple Explanation
Greylisting explained - how this anti-spam technique temporarily defers unknown senders to block spam, why it can delay the odd email, and how it helps your inbox.
Email Bounce Messages Explained: Hard vs Soft Bounces
What email bounces mean, the difference between hard and soft bounces, common bounce reasons, and how to fix them to protect your sender reputation.
What Is BIMI? Getting Your Brand Logo in the Inbox
BIMI explained - how it puts your verified brand logo next to your emails, why it builds trust and deliverability, and what you need (DMARC first) to set it up.
How to Whitelist Email Senders (and Why It Matters)
How to whitelist email senders so important messages never land in spam - what a safe-sender list is, when to use it, and how to do it the right way for a business.
How to Verify Your Domain for Email
Verifying your domain proves you own it and unlocks authenticated sending. Here's what domain verification means for email and the DNS records involved.
What Is Greymail and How to Reduce It
Greymail is the mail you technically signed up for but rarely read - newsletters, alerts and promotions. Here's what it is and how to get it under control.
What Is DNS and How It Powers Your Email
DNS is the internet's address book - and it's what makes email on your own domain work. Here's a plain-English look at the DNS records behind your email.
DMARC Reports Explained: How to Read Them and Fix Problems
DMARC reports look intimidating but they are simple once you know what to look for. Learn to read aggregate reports, spot failures and tighten your policy safely.
How to Improve Email Deliverability and Stay Out of Spam
Practical steps to improve business email deliverability - authentication, sender reputation, list hygiene and content tips that keep your mail in the inbox.
SPF, DKIM and DMARC Explained: Email Authentication for Better Deliverability
What SPF, DKIM and DMARC are, why they matter for email deliverability and security, and how to set them up so your business email lands in the inbox - not spam.